Bottom Line: The ShareASale platform closed permanently on October 6, 2025, and Awin migrated all active publisher accounts to its unified platform (Awin, 2025). If you had an active account before that date, your approved programs and earnings history moved to Awin; replace any old ShareASale tracking links with Awin-generated links to keep attribution intact. New affiliates now sign up with Awin directly, and commission rates remain set by individual merchants rather than the network.
The Scale of the Platform Consolidation
Awin’s August 2025 platform upgrade moved more than 9,500 advertisers and 250,000 active publishers onto a single system, ending ShareASale as a standalone entity (Awin, 2025). Every publisher account, merchant program, and tracking relationship now sits under one roof.
An affiliate platform migration is the process of transferring publishers, advertiser programs, tracking infrastructure, and account data from one system to another under a unified interface. Awin acquired ShareASale in January 2017 (Awin, 2025), and the two platforms ran alongside each other for several years. Publishers who joined ShareASale during that period worked inside a separate dashboard and may never have engaged with Awin directly until the migration announcement forced the change.
Once Awin set the migration timeline, keeping your account meant moving to Awin. Full stop. That volume of migrated accounts made the data transfer and dashboard transition significant for both publishers and the merchants they promoted.
When the Platform Shut Down
The standalone ShareASale platform officially closed on October 6, 2025, and all account access ended on that date, per Awin (2025). Prior ShareASale login credentials stopped working immediately. No read-only or archive mode was announced. Publishers who hadn’t confirmed their Awin account, exported key reports, or verified that merchant relationships had transferred before the deadline lost the ability to retrieve that data through the original platform.
Awin confirmed that all active clients had migrated by August 2025, leaving roughly six weeks between the completed migration and the closure date. That window was critical: confirm your Awin account was active, check that merchant relationships appeared correctly, and download any historical reports you needed. Awin’s official merger announcement details the full timeline and scope of the upgrade for publishers who want the primary source.
Two-Way Take:
For publishers: Replace ShareASale-format tracking links in live content with links generated inside your Awin publisher account; Awin’s server-to-server tracking now underpins attribution, and unverified legacy links may not route correctly to earn you credit.
For merchants: Audit which publishers are active in your Awin advertiser dashboard after the migration, and re-engage any high-performing partners who may not have confirmed their migrated account or updated their promotional links.
What the ShareASale Migration Meant for Publisher Accounts
Active publishers didn’t need to reapply from scratch. Awin’s FAQ page confirms active clients migrated with profiles, approved merchant relationships, and earnings history intact. The dashboard and reporting tools are now Awin’s own, so the experience feels different even when the underlying account data is the same.
Publishers who were inactive at migration time shouldn’t assume their account transferred automatically. Checking directly with Awin is the right step if you’re unsure of your status. Awin’s current getting-started page directs all new publishers to sign up through Awin, confirming that the ShareASale brand no longer operates as a standalone entry point in any form.
Merchants moved over too. Advertiser accounts, program configurations, and publisher relationships all transferred to Awin (Awin, 2025). Brands launching a new affiliate program today start through Awin with no separate ShareASale sign-up option. If your brand ran a program on ShareASale, that program now lives in your Awin advertiser dashboard, and any new publisher applicants will find it in Awin’s merchant directory.
Tracking Links, Merchant Re-Approval, and Live Content
Replace ShareASale tracking links in live content with new Awin-generated links. Awin hasn’t confirmed whether old-format links redirect correctly, and silent tracking failures leave no recovery path.
Awin tracks affiliate sales through cookies and server-to-server technology, according to Awin’s FAQ page. Server-to-server tracking doesn’t depend on a browser accepting or retaining a cookie, which makes attribution more reliable for audiences using privacy-focused browsers or ad blockers. The Awin Link Builder, product feeds, and performance reporting dashboards are the tools you now use in place of what ShareASale offered, and all are accessible from within your publisher account.
On merchant re-approval: Awin states that migrated publisher-merchant relationships transferred with accounts. If a program you promoted on ShareASale no longer appears active in your Awin account, find the merchant in Awin’s directory and apply through Awin’s standard process. Some merchants may have adjusted their approval criteria after moving, so confirming program terms inside Awin before sending new traffic is a practical step.
Commission Rates and Payouts After Migration
Commission rates and payout terms for migrated programs are set by individual merchants, not by the network, and Awin’s merger announcement didn’t disclose specific figures for any program (Awin, 2025). The migration moved programs to new infrastructure without publicly resetting what each merchant agreed to pay. To confirm what a specific program offers, check that program’s details page inside your Awin publisher account.
Awin states on its publisher getting-started page that there’s no cap on publisher earnings and that most active publishers receive their first commission payments shortly after joining. Payment tools, account management, technical support, and strategic consultancy are all handled through Awin (Awin, 2025). If you previously set payment preferences inside ShareASale, reconfigure your payout settings inside your Awin publisher account. Exact payout thresholds and supported payment methods aren’t listed on the merger announcement pages; check the current terms on the Awin publisher program page directly.
Historical Reports, Data Access, and What to Do Now
Historical earnings and performance reports transferred to Awin as part of the migration and should be visible in your Awin publisher account, displayed in Awin’s own reporting format (Awin, 2025). Some publishers have found that specific custom date ranges or filtered views require rebuilding inside Awin’s reporting tools rather than appearing exactly as they did on ShareASale.
If pre-migration data is missing from your Awin account, contact Awin publisher support directly. After October 6, 2025, the ShareASale platform no longer accepts logins and can’t serve as a fallback. Publishers who exported transaction logs, earnings summaries, and creative records before the closure hold local copies independent of what Awin carries forward. That’s the lesson this migration drives home as a general principle: when any platform announces a firm closure date, export your raw data immediately rather than assuming the destination system will replicate every report, filter, and note perfectly.
| Aspect | ShareASale (before closure) | Awin (after migration) |
|---|---|---|
| Platform status | Closed October 6, 2025 (Awin, 2025) | Active; all new accounts through Awin |
| Active publishers | 250,000+ migrated by August 2025 (Awin, 2025) | All in unified Awin publisher dashboard |
| Advertisers | 9,500+ migrated by August 2025 (Awin, 2025) | Accessible in single Awin directory |
| Tracking method | Cookie-based | Cookies and server-to-server (Awin, 2025) |
| Commission rates | Set by individual merchants | Set by individual merchants; check program page |
| Payout threshold | Check current terms on program page | Check current terms on program page |
| Historical data | Not accessible after October 6, 2025 | Available in Awin account; contact support if missing |
| Publisher tools | ShareASale-native dashboard and tools | Link Builder, product feeds, AI assistant, performance insights |
Quick Takeaways
- The ShareASale platform closed permanently on October 6, 2025, with all login access ending on that date (Awin, 2025).
- Awin moved more than 250,000 active publishers and 9,500+ advertisers to its unified platform by August 2025 (Awin, 2025).
- Active publisher accounts and approved merchant relationships transferred; if you were inactive at migration time, verify your account status directly with Awin.
- Replace ShareASale tracking links in live content with Awin-generated links to protect attribution under Awin’s current tracking infrastructure.
- Commission rates are set by individual merchants, not the network; check each program’s current page inside Awin for the terms that apply to you.
Frequently Asked Questions
- Did the ShareASale platform close completely, or is some access still available?
- The ShareASale platform closed permanently on October 6, 2025, and all login access ended on that date, according to Awin (2025). No partial, read-only, or archive version of the platform remains available; every publisher and merchant account now exists only within the unified Awin platform.
- Were ShareASale publisher accounts automatically moved to Awin?
- Awin states that all active clients migrated to the unified platform by August 2025. If your ShareASale account was active at that time, your profile and merchant approvals should appear in Awin. Publishers who were inactive at migration should verify their status directly with Awin’s support team, as inactive accounts may not have transferred automatically.
- Do affiliates need to reapply to merchants they promoted on ShareASale?
- Awin’s stated position is that existing publisher-merchant relationships migrated with accounts. If a program you previously promoted doesn’t appear in your Awin dashboard, find the merchant in Awin’s directory and submit a fresh application through Awin’s standard approval workflow, since some merchants may have adjusted their configuration after migration.
- What happened to earnings history and report data from the ShareASale platform?
- Awin transferred account data as part of the migration, so historical earnings and performance reports should be accessible inside your Awin publisher account, displayed in Awin’s own reporting format. If pre-migration data is incomplete or missing, contact Awin publisher support directly, as the closed ShareASale platform cannot be used as a secondary source.
- Did the Awin migration change affiliate commission rates for programs that moved over?
- Awin’s merger communications didn’t disclose any changes to commission rates or cookie durations for migrated programs, since those terms are determined by individual merchants rather than by the network. Each merchant sets their own rates; open the program’s details page inside your Awin publisher account to see the current terms that apply to you.
- Do ShareASale tracking links still work, or do they need to be replaced?
- ShareASale tracking links should be replaced with Awin-generated links. Awin has not confirmed that old ShareASale-format links redirect correctly under the unified platform, and a silent tracking failure leaves no way to recover lost commissions. Use the Awin Link Builder inside your publisher account to generate replacement links, then update any live promotional content where the old links appear.
